The process of securing intellectual property rights for a brand name or logo often takes more time than anticipated. Receiving a preliminary decision to reject your trademark registration 6-9 months after filing is not the outcome you desire. Such a situation can lead to complications, including having to change your product or service’s brand name, logo, packaging, or advertising content.
Why are trademark applications rejected?
If you intend to register your trademark with the Intellectual Property Office to secure exclusive rights, it’s important to comply with not only international agreements and conventions but also the requirements outlined in Article 5 of the Law on Trademarks and Geographical Indications.
What are the requirements?
A trademark may be rejected if it:
· Directly describes the goods or services;
· Indicates the characteristics of the goods or services;
· Specifies the origin or place of manufacture of the goods or services;
· Is identical or similar to a previously filed or registered trademark.
Therefore,
Before filing your brand name or logo, the face of your business, with the Intellectual Property Office, it is advisable to conduct a preliminary search to ensure it complies with legal requirements and does not closely resemble existing trademarks.
Important note!
If your brand name is expressed in a foreign language, it is necessary to conduct searches not only using the primary word but also translations, transliterations, and phonetically similar variations. Additionally, check whether translations might inadvertently include inappropriate or offensive term.
Benefits of a preliminary search
· Prevents receiving a preliminary decision to reject your trademark application due to the reasons mentioned above.
· Avoids the risk of unintentionally infringing someone else’s exclusive rights, thereby protecting you from unforeseen legal liabilities and costs.
By conducting a preliminary trademark search, you can mitigate risks and ensure compliance with regulations. Our law firm, with experienced intellectual property lawyers, is ready to assist you in carrying out professional trademark searches tailored to your needs.